Redesign website
Spiele Offensive
Task: Redesign of the Spiele Offensive Website: Modern, Playful and Family-Friendly
I undertook the redesign of the Spiele Offensive a board game website, emphasizing a playful aesthetic. The existing website is outdated and lacks responsiveness, which hampers the user experience across different devices. The new design aims to appeal to families, offering a fresh, user-friendly experience.
Logo redesign
For this logo redesign, I created a playful path (the "S") lined with classic Xs and Os, symbolizing a journey through endless gaming possibilities.
Board game elements
Board game graphic elements have been integrated.
Conversion Enhancers
Conversion-boosting elements like call to action and icons were implemented to enhance user engagement and drive desired actions.
Responsive Design
Responsiveness was key in the design process, making it great for laptops and mobiles, which boosts visibility and leads.
Design process
Before & after
01. Creative transformation
Embarked on a creative journey to redesign the logo, carefully selecting colors and refining the visual elements to enhance brand identity and impact.
moodboard
Logo Redesign
03. Develop
I contributed to the design process by crafting both low-fidelity and high-fidelity prototypes. This iterative approach proved instrumental in shaping the final product into a success.
Low & HIgh Fidelity Wireframes
04. Deliver
In conclusion, implementing a modern and playful website is a significant step towards improving user experience and boosting conversions.
